Services

 

Search Engine Marketing

Search Engine Marketing is for clients who have some additional money to spend on marketing. Paid ads show up at the top of almost every Google search, and having your website show up with both a paid ad and organic result is a great way to increase credibility and get additional customers to your site. Nora offers the following SEM services:

  • Keyword research

  • Competitive research

  • Campaign creation (including ad copy)

  • Budget recommendations and maintenance

  • Regular campaign testing

  • Regular account maintenance

  • Reporting

  • Conversion tracking

Meta Ads

Facebook is a great way to reach customers in a more passive environment, or connect with potential new customers online. It is important to maintain consistent messaging across marketing channels, and Nora will manage your Facebook and Instagram ads to make sure that posts reflect content on the website, business updates, and what is being advertised on Google. Nora offers the following Meta services:

  • Campaign creation

  • Campaign optimization

  • Audience targeting

  • Regular account maintenance

Search Engine Optimization

Organic Search is the best way to get new customers to your website. Being at the top of the Google Search Engine Results Page shows customers that you have a credible business, and they are more likely to visit your site. Nora offers the following SEO services:

  • Keyword Research

  • Content recommendations & creation

  • Site structure recommendations

  • Metadata recommendations

  • Regular content updates

  • Competitive research

  • Reporting

  • Use of professional tools such as Google Search Console and Google Analytics

  • Alt text and description updates & testing

  • Mobile optimization