About Nora

Nora is a search marketing professional and an avid horseback rider. At 16 she started competing on the ‘A’ circuit in the hunters, and transitioned to the Jumpers when she went to college and bought her first horse. She has competed all over the East Coast, including the Winter Equestrian Festival, The Hampton Classic, The Lake Placid Horse Show, and qualified for NAL and WIHS Adult Jumper Finals, and The Devon Horse Show multiple times. Nora knows the high-end customers that many equestrian business are looking for, and she’s ready to help you capture them.

As an Economics and Anthropology double major at Franklin & Marshall College, Nora learned to analyze data and numbers, but also analyze the way people think, and the behaviors that they take. It was these skills that transitioned her into a career in marketing.

Nora has done many things in her Marketing career, including Account Management and media buying, but her true passion is search. A year into her career, she made the jump to Paid Search marketing, and loved the challenge of getting results within a clients’ specific budget, but also loved the ability to choose from hundreds of adjustment and targeting options to reach the right people for her clients’ business. From there, she transitioned into Organic Search marketing, where she learned to optimize websites for Google search, and to help websites get to the top of the search results page and get the most visibility possible.

In combining her two passions, horseback riding and search marketing, Nora hopes to help Equestrian businesses maximize their website, increase traffic, and ultimately increase customers and improve their business.